Pick n Pay will be selling hail-marked but otherwise perfectly edible apples in its Hail to the Heroes campaign.
Pick n Pay's decision to sell cosmetically damaged apples is gaining traction with socially conscious consumers, many of whom seem happy to look past hail spots if it means protecting jobs and ensuring otherwise perfectly edible fruit doesn't end up in a landfill.
South Africans need to be in the know if we want to create a prosperous future. News24 has kept the country informed for 25 years, and we're about to enter a new chapter of fearless journalism. Join our free subscription trial to unlock this story and a world of news aimed to inform, empower, and inspire.