Protesters at a Puma flagship store on Carnaby Street, London. Activists demonstrated against Puma's sponsorship of the Israel Football Association in 2021. (Photo by Thomas Krych/SOPA Images/LightRocket via Getty Images)
Sports brand Puma will stop sponsoring Israel’s national soccer team in 2024, according to a company spokesperson.
The move was planned since last year and is not related to consumer boycott calls against Israel amid the Gaza war, the spokesperson for the German sportswear firm said on Tuesday.
Puma has long faced boycott calls over its brand alliance with the Israel Football Association (IFA), but such calls have intensified during Israel’s two-month offensive in Gaza, which has killed more than 18 000 Palestinians.
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