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SA start-up Fieldbar has doubled its cooler box production, but still can't keep up

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Despite doubling production each year, Fieldbar is still struggling to keep up with soaring demand.
Despite doubling production each year, Fieldbar is still struggling to keep up with soaring demand.
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Despite doubling its production each year since its launch in 2021, trendy South African cooler box brand Fieldbar can't completely satisfy the market.

At the time of writing, every single cooler box and water bottle listed on its website is sold out. 

It's something the company has had to deal with from from the start, says CEO Lee Hartman.

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