Spur 2.0: Out with the Native American imagery, in with 'fresh'

In the more than 50 years since its establishment, the Spur Steak Ranches brand has become a favourite with consumers with its "Wild West" feel - but CEO Val Nichas says it’s time for change. 

Over the years, following its JSE listing in 1986, the company has grown to more include more brands such as Panarottis Pizza Pasta, RocoMamas, Hussar Grill, Casa Bella, John Dory’s Fish Grill Sushi and Nikos Coalgrill Greek.

Today, Spur Corporation has 539 local restaurants and 85 outside South Africa, in countries like Ghana, Kenya, Saudi Arabia, India, Australia, New Zealand and Mauritius.