So you want to be an influencer: Here's how to steer clear of legal trouble

An influencer can face real legal risks and potentially lose money to lawsuits. Don't agree to endorse a business without a contract - and don't sign a contract without talking to a lawyer first, advise Darren Willans and Sarah Passmoor.

In 2022, even the most pessimistic advertiser is unlikely to bet on the fact that the rise in popularity of the influencer industry is going to dissipate anytime soon. Companies are increasingly turning to social media influencers of different backgrounds and followings to market their products, campaigns and companies.