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Tolerance and inclusivity are good for tourism and, by extension, the broader economy, argues Solly Moeng.
Some refer to it as 'the pink dollar' but others, including many Cape Town destination marketers, have toned down the language somewhat, preferring instead to declare to the world that the Mother City is currently one of the most gay-friendly cities on the globe - certainly the most welcoming in Africa.
Some people ascribe this to the fact that being LGBTQI+ is enshrined in the Constitution of South Africa and doesn’t need to be treated as a special or niche market. Others disagree, insisting that leading destinations that benefit massively from the pink dollar are not shy to call it what it is and are clear about what it means to be "gay friendly", or, perhaps, more inclusively, 'LGBTQI+ friendly'. San Francisco and New York (US), Amsterdam (the Netherlands), Sydney (Australia), Barcelona (Spain) are placed at the top of the leading friendly destinations; so is Cape Town.
