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Cape Town – The amateur produced live red carpet coverage pre-show of Saturday's 3rd Africa Magic Viewers Choice Awards 2015 in Lagos, Nigeria was a fashion fail when the newly-introduced "360 ring" turned out to be a fashion flop.
Eku Edewor, along with Uti Nwachukwu told viewers that the "360 ring" – ominously sounding like some type of new contraceptive device – will capture "every angle".
Only it didn't.
The "360 ring", with makeshift camera tripods facing a black masking tape cross, looked very flimsy.
The 3rd Africa Magic Viewers Choice Awards 2015 introduced the "360 ring" for the first time, just as E! Entertainment (DStv 124) did away with its Glam Cam 360, Mani Cam and Clutch Cam at the Oscars after celebrities complained about it.
All images: supplied
"Lucky [sic] for me, I'm the first subject," said Eku Edewor, as she tried to show viewers on the big TV monitor to her side how the "360 ring" works – or was supposed to work.
"As you can see how the 360 works, once we have you on screen, we can actually see all angles of your outfit [sic]," said Eku as she started to flip through the slides.
Then the red carpet live show turned awkward.
"Where's the behind?" asked Uti Nwachukwu as Eku remained silent and tried to talk the question away.
"Where's the back view?" he asked again.
"Oh. No back views here," said Uti Nwachukwu. The "360 ring" which is meant to "capture all angles" and give a "360 degree view" apparently didn't capture all the angles.
"We don't have a back view. That's because my dress is pretty much the same all the way around," said Eku Edewor as she tried in vain to press various slides on the screen to get it to pop up. "It's an amazing device," she said sheepishly.
