Covid catalysed digital dependency and user vulnerability: what to know about deepfake media

Some companies are even offering financing to start-ups to develop more sophisticated technology to identify whether media is a deepfake or not.

Tools for editing media are not new, consider, for example, Photoshop. The power of deepfakes, however, is that the technology has made it cheaper and much easier to produce realistic deep fake video or audio clips.

The production of a deepfake, begins with feeding data into the software. The data can be in the form of photos (if one were creating a video) or voice clips (if one were making audio).