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The 24-year-old model has been making moves this year, and she doesn't seem to be slowing down.
Recently Hailey took to Instagram to announce that she is part of Queen B's latest IVY PARK collection by sharing a stream of photos of her from the winter-themed campaign, saying, "Ahhh. So grateful and happy to be a part of this campaign! New @weareivypark @adidas Thank you to the queen for having me @beyonce."
In January, Hailey fronted Versace's ad campaign for 2021 alongside Kendall Jenner and Precious Lee. Now, the model has been named the Global Ambassador for Italian footwear brand, Superga.
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The brand is aware of the model being an environmental activist, which made her the perfect choice to embody Superga's shoes crafted from cotton, rubber and aluminium.
Recently, Superga launched an Organic Collection, a redux of signature styles crafted from eco-friendly materials including organic cotton, hemp, recycled rubber and cork. On the 2021 ad campaign, Hailey is seen in a series of portraits with a fresh face, sitting on a chair, some on the floor, and others dancing on a New York rooftop.
"Superga is synonymous with Italy, so when I was asked to become the brand' s new ambassador, I immediately thought about how it's one of my favourite countries. I spent my honeymoon there," Hailey says.
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Hailey is known for her exciting streetwear style along rocking Supergas now and then, so this campaign is right to her. "I love the story and heritage of this brand. Superga is a shoe that has stayed true to its origins and never gone out of style. It's timeless and classy, and I feel it perfectly matches my personal style."
The campaign is for Superga's spring 2021 collection, and it's all female. "I think supporting women is hugely important. There's no reason to be competitive; it's so draining. I think it's so much more fulfilling to cheer other people on and support other people's dreams and goals. I've learnt so much over the few years what it really means to support other women, and I'm going to continue growing and finding more ways to support my friends and peers," says the model.
Sources: WWD, Female First UK
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