The California Girls hitmaker – who first launched the Katy Perry Collections brand in 2017 with the intention of offering unique styles at affordable prices – has always retained ownership of her label and has now launched a new shoe line.
The pop star said: "I had the opportunity to either let my brand kind of slowly fade away into nothingness or take on the challenge and bet on myself, as I do most of the time, and just up my game and really mean what I say when I say I want to be that boss a** b****."
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The 37-year-old singer also admitted she's particularly excited to launch a spring line.
She told WWD: "I'm excited because [spring] is my favourite season when everything starts to come back to life and we thaw out. I am a product of the sun, and I am a California girl. I want to get that pedicure and let my feet breathe and look cute in gingham and pastels. Anything Easter-themed is my vibe."
The new line features 19 styles that are either floral or beach-themed.
And although her personal sense of style has changed over the years, Katy wants her collection to remain fun.
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The chart-topping pop star – who has Daisy, 19 months, with movie star Orlando Bloom – explained: "My own style has evolved since 2008 in that, for me, I still want to have fun and humour is a big part of my personality, especially when I am in the public eye.
"I like being able to be sophisticated and elevated while still being playful. That's really my vibe."
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