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- Research conducted by UK comparison site, Money.co.uk, reveals that Nike is the most popular fashion brand in South Africa.
- According to the research, Zara is the most popular brand in 37 countries in 2021.
- The growth of the Spanish brand is undeniable as there are 2 200 Zara stores in 88 countries.
Nike is South Africa's most popular fashion brand of 2021, according to Google Search Data.
Research conducted by Money.co.uk uses 12 months of Google search data to find out which fashion brand is searched the most in each country in the world.
Sarah Lerfel Andelman wears a pale blue with neon pink/yellow/orange/blue striped pattern pullover, white ribbed velvet with black inscriptions and multicolored pattern midi skirt, rings, a black shiny leather with gold metallic face pattern handbag, beige and white leather with neon orange and purple sneakers from Nike, outside Rokh, during Paris Fashion Week - Womenswear Spring Summer 2022 in Paris, France. Photo by Edward Berthelot/Getty Images
In April 2021, the iconic brand released financial results for its fiscal 2021 fourth quarter and full-year, which ended May 31, 2021.
Revenue was $12.3 billion (over R187 billion), up 96% compared to the prior year and increasing 21 percent compared to the fourth quarter of 2019.
READ MORE | South Africans queue outside Louis Vuitton daily, but African luxury prices make them flinch. Why?
Sonia Lyson wearing a brown suit, an orange bag and sneakers in Berlin, Germany. Photo by Jeremy Moeller/Getty Images
Nike is the second most-searched fashion brand globally, and the world-renowned sportswear brand is the most Googled in 36 countries around the globe, including South Africa, Mexico, and Malaysia. Zalando, headquartered in Berlin, Germany, is the world's third most popular fashion brand.
READ MORE | SA's steady retail revival welcomes the expansion of Zara's flagship store at the V&A Waterfront
Zara, founded by Amancio Ortega in 1975,has gained a cult following by fashion-conscious individuals as a result of its fast replication of trends, colours and designs that are present on the catwalk.
Alba Garavito Torre wears silver and rhinestones earrings from APM Monaco, a black shirt with a black knotted scarf, a long pink blazer jacket dress from Zara, a black feather handbag from Zara, a gold bracelet, gold rings, a gold with diamonds and emerald ring in Paris, France. Photo by Edward Berthelot/Getty Images
There are over 2,200 stores and a presence in 88 countries. As the pandemic caused a global disruption, there were store closures announced by the retailer but that has not stopped it from thriving online.
Compared to the same data from last year (where Louis Vuitton, Gucci, and Chanel were the most popular brands), the new data highlights how much our fashion choices have changed over the previous 12 months.
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Karin Teigl wearing Maison Margiela destroyed jeans, beige Attire coat, Nike sneakers and Chanel bag on July 20, 2021 in Munich, Germany. Photo by Jeremy Moeller/Getty Images
According to the research, no luxury fashion brands feature in the top five, with places taken by Zara, Nike, Zalando, Fashion Nova, and ASOS.
With party season almost upon us, https://t.co/9yFuXdG2Go have crunched the numbers to discover the most searched for fashion brands in countries around the world. https://t.co/ix0L6tNqS0
— money.co.uk (@moneycouk) November 15, 2021
Other details from the report:
-Louis Vuitton is down 15 spaces compared to 2020 search volumes when the luxury designer took the number one spot-
-Designer labels like Gucci, Chanel, Dior, and Louis Vuitton also feature in the top 20 most searched for brands.
What's your favourite fashion brand? Tell us here.
Additional sources: Nike, Money.co.uk
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