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- For 23 years, Pantone's color of the year has influenced product development and purchasing decisions in multiple industries.
- It is a first for Pantone to create a new colour that encompasses qualities of blues, yet at the same time possessing a violet-red undertone.
- The hue is all about displaying carefree confidence and a daring curiosity that animates our creative, inquisitive and intriguing spirit.
- We've put together our favourite red carpet, streetstyle and runway looks from 2021, when similar colours to 'Veri Peri' prepared us for this colour takeover.
Even though the pandemic has not left us alone, the mood is slightly lighter than when it first hit in 2020. There is an upbeat energy about living through it. As the greatest rapper to ever live, Tupac, (in my opinion) once said, "Life goes on."
Pantone - the colour registry company is revving us up to a new dawn, as it announced 'Veri Peri' as the colour of the year 2022.
According to Pantone, the hue is all about displaying carefree confidence and a daring curiosity that animates our creative, inquisitive and intriguing spirit.
"Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives," Pantone writes on Instagram.
It is a first for Pantone to create a new colour that encompasses qualities of the blues, yet at the same time possessing a violet-red undertone.
READ MORE | Home décor trends for 2021, featuring Pantone's colours of the year Illuminating and Ultimate Grey
"The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer," Laurie Pressman, Vice President of the Pantone Color Institute, says.
She adds that this reflects the global innovation and transformation taking place.
"As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us," Laurie says.
READ MORE | Pantone's latest hue is 'Period Red' and it's the colour we'll all be wearing this festive season
For 23 years, Pantone's Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
READ MORE | Roses are red, Pantone's 2020 colour of the year is Classic Blue, and so should everything in your wardrobe
We have put together our favourite red carpet, streetstyle and runway looks from 2021, when the different shades of blues and the violet were preparing for a 2022 'Veri Peri' takeover.
THE RED CARPET HUE
Lady Gaga attends the UK Premiere Of House of Gucci at Odeon Luxe Leicester Square in London, England. Photo by Karwai Tang/WireImage
Adut Akech attends The Fashion Awards 2021 at the Royal Albert Hall in London, England. Photo by Neil Mockford/FilmMagic
Cardi B wears in a purple ensemble outside the Messika : Kate Moss High Jewelry Fashion Show, during Paris Fashion Week - Womenswear Spring Summer 2022 in Paris, France. Photo by Edward Berthelot/Getty Images
Neelam Gill attends The Fashion Awards 2021 at the Royal Albert Hall in London, England. Photo by Karwai Tang/WireImage
Raye attends The Fashion Awards 2021 at the Royal Albert Hall in London, England. Photo by Karwai Tang/WireImage
READ MORE | Could 2020 be the year of 'controversial' fashion trends SA isn't quite ready for yet?
FRESH OFF THE RUNWAY
A model walks the runway at the Richard Quinn show during London Fashion Week in London, England. Photo by Kate Green/BFC/Getty Images
A model walks the runway during the Chanel Metiers DArt 2021-2022 show at Le 19M on December 07, 2021 in Paris, France. Photo by Dominique Charriau/WireImage
A model walks the runway during the TRACY CHU | DOUYIN E-COMMERCE collection show on day two of China Fashion Week S/S 2022 at 751D.PARK in Beijing, China. Photo by VCG/VCG via Getty Images
A model walks the runway during the Lanvin Womenswear Spring/Summer 2022 show as part of Paris Fashion Week in Paris, France. Photo by Peter White/Getty Images
A model walks the runway during the MZSH collection show by designer Jiang Huabing on day four of China Fashion Week A/W 2021/2022 at 751D.PARK in Beijing, China. Photo by Chen Xiaogen/VCG via Getty Images
A model walks the runway at the 2021 Gucci Love Parade down Hollywood Boulevard in Hollywood, California. Photo by Taylor Hill/WireImage
READ MORE | Statement silhouettes, shades of black, sneakers: The little we expect from fashion trends in 2021
THE STREETS GOT THE MEMO
Verena Kerth wearing a full Louis Vuitton look in Hamburg, Germany. Photo by Jeremy Moeller/Getty Images
Justyna Czerniak during 2021 Paris Fashion Week - Womenswear Spring Summer 2022 in Paris, France. Photo by Edward Berthelot/Getty Images
Melanie Darmon, during a 2022 street style fashion photo session in Paris, France. Photo by Edward Berthelot/Getty Images
Sonia Lyson wearing purple The Frankie Shop shirt and shorts, and Prada bag and water bottle in Berlin, Germany. Photo by Jeremy Moeller/Getty Images
Masha Sedgwick wearing Arket lilac suit, Prada black belt and white Copenhagen Studios sneakers in Berlin, Germany. Photo by Jeremy Moeller/Getty Images
Liesa Spath and Sue Giers in Hamburg, Germany. Photo by Jeremy Moeller/Getty Images
Aimee Song during 2021 Paris Fashion Week - Womenswear Spring Summer 202 in Paris, France. Photo by Edward Berthelot/Getty Images
Tugba Kement wearing a black mango skirt, zara socks, prada shoes and a dior bag in Paris, France. (Photo by Jeremy Moeller/Getty Images)
A model (bag detail) walks the runway during the Chanel Metiers DArt 2021-2022 show at Le 19M in Paris, France. Photo by Stephane Cardinale - Corbis/Corbis via Getty Images
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