Toughees offers SA’s budding social stars free skills training

With South Africa’s school holiday’s underway, popular youth shoe brand, Toughees is helping the Class of 2021 to identify new employment opportunities in the online space, by hosting a free social media workshop for young influencers - ‘youthfluencers’ - in partnership with the IIE-Vega School.

Targeting teenage learners, the brand’s first #Youthfluencer workshop was held in early December to help to “unlock their social media superpowers” and teach valuable new skills. A copy of these workshops can be found HERE.

Course content included:

• Self-branding and building a social media profile;
• Digital marketing and content creation; and
• Principals of business

Participants also had the chance to connect with successful local influencers, including YouTuber and comedian, Prev Reddy; entertainer and digital creator, Nathan Molefe; and fashion and lifestyle public figure, Alex Jamie.

It's big business

Influencer marketing is a means to connect brands with legions of young followers through digital platforms such as YouTube, Facebook, TikTok, Instagram and Twitter, offering unique and engaging content and credible reviews.

Influencers help communities of online followers, especially young people, to make good lifestyle and buying choices based on their personal recommendations and experiences,” Juggernath said. 

Juggernath concluded: “Influencer marketing represents big numbers, and even bigger opportunity for SA’s youth. Toughees is a shoe brand that positions itself as walking the path of our young people, and the upcoming #Youthfluencer workshop is a chance to develop our children’s social media and entrepreneurial skills, and position these children for a better future. Anyone looking to learn how to create professional, engaging content, should engage with theToughees’ #Youthfluencer programmetoday!”

Become the next #Youthfluencer – whether it’s your side hustle, your face beat skills, or your dance moves, Toughees want to see it all.  Visit their website and download the brief to get the breakdown of how to enter: www.toughees.co.za/pages/bangene-2

Ts&Cs apply. 

This post and content is sponsored, written and provided by Toughees.