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Chinese consumers are some of the most well-informed beauty shoppers in the world, she says in a statement.
“That’s why we’re extremely excited to partner with Tmall to enter the China market and share our clean beauty vision with millions of new customers. We’re also thrilled about our livestream with Viya, one of China’s biggest influencers, on Tmall Global on July 27, which will feature an exclusive offer on our new Power Glow Set,” she adds.
READ MORE: Victoria Beckham launches cell rejuvenating power serum – ‘The science behind this is so incredible’
“You can’t be a successful global brand without a solid China business — it’s just not possible these days,” said Sarah Creal, co-founder and chief executive officer of Victoria Beckham Beauty. “When we began to think about expanding to China, we knew that we wanted to partner with Tmall Global because it represents the best. It’s the top in luxury beauty in China. This is the next key step to our growth strategy."
Compiled by Futhi Masilela
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