The 38-second commercial showcased a messy, neglected home. Basically insinuating that this was all women's work.
During the entire commercial, a song fittingly plays, 'Where have all the women gone?'.
According to the Daily Mail, the video was meant to run for three weeks, but was instantly pulled, because of the criticism it faced.
La majorité de nos présentateurs sont des présentatrices ! https://t.co/iXTEwFNWlh
— France 3 (@France3tv) October 2, 2015
Here are some tweets responding to the ad:
If you're making an advert to highlight the no. of women you employ, try your hardest not to make it sexist http://t.co/bCFfKyYq9A #France3
— Antonia Tam (@AntoniaTam) October 8, 2015
Oh France 3 what do you think you're doing? How about showing all of the women at work? Instead of their absence in the home? @VictoriaLIVE
— Liz Skudder (@LizSkudder) October 8, 2015
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