Aww, cute: new London show explores the world of the adorable

28 Jan

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A gallery employee poses next to a Hello Kitty installation during a photocall of the exhibition CUTE at the Somerset House, central London, on 24 January 2024.

Photo: Daniel Leal/AFP

From cats and plushies to emojis, a new central London exhibition opening on Thursday is exploring the "irresistible force" of "cuteness".

Even before the doors to CUTE opened at Somerset House, social media influencers in Japanese schoolgirl uniforms, Hello Kitty dresses and Pikachu hats playfully posed for photos to charm their social media followers.

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