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'Wake-up call for Hollywood': Despite Barbie's success, women are still not getting lead movie roles

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Margot Robbie. (Michael Tran/ AFP)
Margot Robbie. (Michael Tran/ AFP)
  • New research shows that the share of Hollywood films with women in the lead role fell last year despite standout successes like Barbie.
  • In the year that the feminist blockbuster starring Margot Robbie blew its competitors away at the box office, just a third of movies had a woman at the top of the bill, according to the Hollywood Diversity Report.
  • The share of films with a woman as the lead character steadily increased over the decade to 2019, researchers said.

The share of Hollywood films with women in the lead role fell last year, new research showed on Thursday, despite standout successes like Barbie.

In the year that the feminist blockbuster starring Margot Robbie blew its competitors away at the box office, just a third of movies had a woman at the top of the bill, according to the Hollywood Diversity Report.

Greta Gerwig's fun-packed feminist satire, which took more than $1.4 billion at the global box office, also garnered eight nominations for this weekend's Oscars, including best picture.

"Even as Barbie broke box office records, the industry demonstrated that it had continued to undervalue movies centring on and led by women, as women lost ground when it came to representation for theatrical leads, writers and total actors," said the report, produced by the University of California, Los Angeles.

The share of films with a woman as the lead character steadily increased over the decade to 2019, researchers said.

That year, 44% of films produced in Hollywood had a female lead.

But in the years since, the proportion has dropped, with just 32% of movies in 2023 having a woman as the main character.

"This is a wake-up call for Hollywood," said Ana-Christina Ramón, co-founder of the report and director of UCLA's Entertainment and Media Research Initiative.

Ramon said:

Studios need to invest in women and their stories. Women creators and moviegoers are integral to the industry's growth.

The report, which is now in its 12th year, also found that films with a more diverse cast, including a greater proportion of non-white actors, tend to do better at the box office.

Franchise movies whose casts are at least half people of colour outperformed earlier iterations, the report said, citing best-in-series successes enjoyed by Creed III, Scream VI and John Wick: Chapter 4.

ALSO READ | Cinema vs streaming and how 'people of colour saved the theatrical industry during the pandemic'

In line with previous years, the report found that audiences of colour underwrote box office returns, with at least six out of 10 tickets for those films' opening weekends purchased by non-white customers.

"When the film industry gives them what they want, people of colour deliver at the box office year in and year out," said Ramon.

This year's Oscars are being held in Hollywood on Sunday.


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