Publications
Partners
- Zakes Bantwini, Boity Thulo and Nomcebo Zikode are the flagship signings at new African talent agency, Aline.
- Aline is not only a talent agency, but it doubles up as a producer of live shows, content and experiential events and concerts as well.
- The agency's long-term goal, per a statement, is to forge a lasting legacy representing African talent and producing shows at the highest level by Africans.
Celebrated musicians and public figures Zakes Bantwini, Boity Thulo and Nomcebo Zikode are the flagship signings at the new African talent agency, Aline.
The talent agency is a partnership between Independent Media Group (IMG) Africa, co-founded by Bantwini, and The Music Arena, which oversees world-renowned Gallo Records. Aline also doubles up as a producer of live shows, content and experiential events and concerts.
"The long-term goal of this new company is to forge a lasting legacy representing African talent and producing shows at the highest level by Africans. This new expansion will also see the agency begin the process of expanding its offering, over time, beyond music and into film and other creative arts," a press statement reads.
The Music Arena chairman Tshepo Mahloele said the talent agency is a "testament to the depth of quality and expertise that we have as a country and a continent".
"This speaks to the new dawn in talent management, event production, as well as African arts, film and music," he said. "Locally developed and globally competitive content coming from the continent to the world by world-class media and entertainment practitioners who have worked tirelessly to perfect both their craft and market-related standards."
Its CEO Antos Stella said the partnership is a "game-changer" for the music industry as it combines a repertoire of talent with "such global appeal".
Aline CEO and Bantwini's IMG Africa co-founder Sibo Mhlungu said they represent storytellers who shape culture while accelerating their growth by deepening connections with consumers and forging partnerships across entertainment and media as they position for their client's success.
