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e.tv has pulled the plug on its early primetime series Durban Gen which will end in January 2023 after just over two years.
Filmed in Durban, the show launched on e.tv in October 2020 and is set in the township of Newlands East and the corridors of the Durban General academic, public hospital.
Produced by Stained Glass TV, also responsible for SABC1's Uzalo and The Wife on MultiChoice's video streaming service Showmax, Durban Gen has been e.tv's fourth most-watched series and lured 2.75 million viewers (7.12 AR / 27.5 share) during April to its early prime time 18:30-timeslot.
eMedia said in a statement: "e.tv can confirm that the hospital drama Durban Gen will be coming to an end in January 2023. The decision to decommission the daily drama is part of a business strategy which includes the ongoing review of the on-air life-cycle of all our shows.
"e.tv continues to look forward to fulfilling its mandate of producing exceptional and relevant local content, and the production has successfully achieved its part of the obligation throughout the past 2 years."
