From Sex and the City and Euphoria to Bridgerton - Most searched TV show makeup looks

• A new study shows that the glittery makeup styles from Euphoria still dominate as the most searched trend of 2023.
• Gossip Girl's makeup looks were the least searched looks of this year.
• The top searched looks span across different decades and styles - from the 80s setting of Stranger Things to the cutting-edge trends of Euphoria.
• For more lifestyle news, go to the News24 Life front page.

A recent study conducted by Arka has revealed the most popular TV show makeup looks since the beginning of 2023. 

The brand commissioned research that gathered and analysed Google search data from January 2023 to June 2023. The study's primary goal was to find out the top searched makeup looks from trending TV shows and how they impact makeup choices in 2023.

The data captured varying results from the daring styles of Euphoria to the timeless charm of F.R.I.E.N.D.S and the mysterious allure of Tim Burton's Wednesday. We have listed the top shows ranked according to searches. 

1. Euphoria - 3,310,350 total searches

The HBO hit series Euphoria is leading the charts with a remarkable 3.3 million searches since the start of the year, averaging 662,070 monthly searches. Since its second season premiered in January 2022, the show's extravagant, bold, and glittery makeup looks have taken the internet by storm and continue to dominate trends. 

According to Google Trends, searches for "glitter eyeshadow" and "glitter eyeliner" have simultaneously increased along with "Euphoria glitter" term at 22% and 23%, respectively. 

READ MORE | Whether you're a Maddy or a Rue, there's a Euphoria-inspired makeup look for you

"Considering the potential buying intent of the search terms, Euphoria continues to have a significant impact on glittery makeup purchases in 2023 as far as it was widely used in the makeup looks of most of the characters," said Arka. 

The global search volume for "Euphoria Makeup" peaked in February 2022, when the second season ended. 

2. F.R.I.E.N.D.S - 427,100 total searches

Taking the second spot is the beloved sitcom F.R.I.E.N.D.S, which has 427,100 searches and maintains a monthly search volume of 85,420. 

This timeless show's enduring popularity indicates that simple makeup trends from the 90s still significantly influence viewers. People are actively searching for makeup styles associated with the show's characters, such as "Friends makeup," "Rachel makeup," "Phoebe Buffay makeup," and "Monica Geller makeup."

3. Emily in Paris - 390,250 total searches

Coming in third is Netflix's Emily in Paris, with 390,250 total searches and a monthly search volume of 78,050. 

The show's combination of Parisian chic and modern American styles has greatly impacted the contemporary audience. People are using search terms "Emily in Paris makeup", "Lily Collins Emily in Paris makeup", "Emily in Paris eye shadow", and other related terms.

4. Wednesday - 276,150 total searches

Wednesday, Tim Burton's recent addition to the Addams Family universe, takes the fourth spot with 276,150 searches and a monthly search volume of 55,230. 

The show's captivating atmosphere and intriguing characters have sparked a new trend on the internet. From unique dance trends inspired by Lady Gaga's Bloody Mary to the gothic makeup styles of Jenna Ortega, Wednesday has captured the audience's interest.

READ MORE | From beauty blenders to Gua Shas: An up-close look at how dirty your makeup tools are

5. Stranger Things - 204,050 total searches

Taking the fifth spot is the much-loved series Stranger Things. Despite its 80s setting and young cast, the show's makeup styles have been searched for 204,050 times since the beginning of 2023, with a monthly average of 40,810 searches. 

These numbers further prove that 80s fashion and style remain consistently popular and on-trend.

6. Bridgerton - 166,550 total searches

Ranking sixth on the list is the period drama sensation Bridgerton, with a total of 166,550 searches and a monthly search volume of 33,310. The show's captivating portrayal of romantic Regency-era makeup has gained significant interest, highlighting that period dramas still suggest beauty aesthetics today.

7. Sex and the City - 134,150 total searches

In seventh position, the popular Sex and the City has 134,150 searches with a monthly volume of 26,830. 

The individualistic and iconic makeup looks of its four leading ladies have undoubtedly remained a source of inspiration even after all these years —the show's reboot, titled And Just Like That, has also renewed interest in the franchise. 

People continue to search for the main characters' makeup looks with search terms like "Carrie Bradshaw makeup" and "Carrie Bradshaw lipstick." 

8. Chilling Adventures of Sabrina - 42,100 total searches

Claiming the eighth spot is the Chilling Adventures of Sabrina, with a total of 42,100 searches and a monthly volume of 8,420. The show's modern-gothic makeup looks offer an exciting mix of classic and edgy elements, captivating audiences with their unique appeal.

9. Pretty Little Liars - 37,800 total searches

Coming close in ninth position is Pretty Little Liars, with 37,800 searches and a monthly volume of 7,560. The show's makeup looks were always tailored to the characters' personalities and were a fun favourite back in the 2010s. The continued search numbers indicate that this iconic show is still trending and capturing the audience's attention.

READ MORE | The importance of throwing away old makeup as soon as it expires

10. The Vampire Diaries - 22,800 total searches

Taking the tenth spot is The Vampire Diaries, receiving 22,800 searches and a monthly volume of 4,560. 

The show's wide range of characters and simple but interesting makeup styles are still a fan favourite to this day. The show's fashion choices embraced various trends, including bohemian, edgy, and classic styles, making it appealing to a wide range of viewers.

11. Gossip Girl - 12,900 total searches

Gossip Girl closes the list with the lowest search volume of 12,900 and a monthly 2,580. Despite its position in 2023's search rankings, Gossip Girl continues to shape and impact the ever-changing fashion and beauty industry landscape. 

The show's fashionable makeup trends, such as bold red lips and flawless smoky eyes, have made their way into the real-world fashion scene, inspiring numerous beauty enthusiasts and trendsetters.

Information supplied by Arka.