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OPINION | Do we need Korean bakkies and SUVs? KGM is becoming what SsangYong should have been

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This is the 'new' SsangYong. Still distinctive, but not quite totally OTT.
This is the 'new' SsangYong. Still distinctive, but not quite totally OTT.
Supplied/KGM

The Korean car industry. During the late 1990s and early 2000s, it was the punchline of many poorly formulated jokes.

Today, Hyundai and Kia are some of the most regarded cars you can buy, with distinguished designs, excellent UX, and great device interfacing.

But for all the success of Hyundai and Kia, there has also been misadventure for the Korean industry.

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