Analysing spit samples sent in by the wary hearted, Instant Chemistry is a company that isolates groups of genes believed to be associated with physical attraction, emotional response, risk taking and so on. It’s based on research proving that we gravitate towards each other according to immune and hormone information released in body scent. (Which is why excessive shaving and perfuming aren’t doing your match-making any favours.)
But it’s not just body fluids you send. Instant Chemistry requires you to undertake an online personality test. Which is the equivalent of choosing a random Chappies wrapper and declaring it a snapshot of the world.