This picture taken on November 29, 2023 shows Erin Lim, CEO of baby products company Konny, demonstrating a baby carrier during an interview with AFP at her home in Seoul.
Early starts to workdays and late finishes are routine in South Korea, a country notorious for its hard-driving corporate culture, but Erin Lim knew she wanted to do things differently at her business.
The 38-year-old entrepreneur pioneered office-free work to help working mums like her in 2017 -- well before work-from-home flexibility became a happy side effect of the pandemic, including for many parents.
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