Publications
Partners
- Puma's latest collaboration draws inspiration from Frida Kahlo’s floral-garland crowns.
- The collection features technical design and powerful graphics influenced by Kahlo's artwork.
- It is available from R629 to R3,399 online and in Puma stores.
Puma has partnered with the Frida Kahlo Corporation and OEG Latino to launch the epic Puma x Frida Kahlo collection.
The German sportswear brand says the new collection, in honour of the iconic Mexican painter, elevates style and purpose through technical designs and powerful mantras.
"Frida’s artwork and culture illustrate a story of female empowerment and independence, and her passion continues to move us forward," it says.
Key pieces in the running and training collection include:
Run XX Nitro Frida Kahlo
A woman’s foot is unique, yet the running market has ignored this and amended men’s footwear to “fit” women instead.
Puma is taking a stand with the first running shoe built on a woman’s foot shape.
Aptly timed to their Frida Kahlo collaboration, the groundbreaking Run XX Nitro Frida Kahlo features a female-specific narrower heel, sculpted arch, and lower instep.
READ MORE | Sure they’re comfortable, but those leggings and sports bras are also redefining modern femininity
But a tailored fit wasn’t enough: "We incorporated a Nitro foam midsole—the perfect balance of durable and lightweight cushioning—and a bold floral printed RunGuide support rail to promote proper alignment and increased stability for longer distances," says the company.
Key benefits include:
Cushioning: Advanced Nitro foam technology provides superior responsiveness and cushioning in a lightweight package.
Stability: RunGuide, a firm density rim, promotes proper alignment and keeps the foot centred through each stride.
Grip: PumaGrip, a durable rubber compound, provides multi-surface traction.
Fit: A midsole engineered specifically for the female form.
Puma X Frida Kahlo Crop Top Bra
An open back with delicately woven crisscross elastic is a standout feature of the Puma x Frida Kahlo Crop Bra.
The front has beautifully placed floral graphics climbing the sides and contrast stitching accents.
READ MORE | Brands are leaning on ‘recycled’ clothes to meet sustainability goals. But how are they made?
The Premium ellaVATE fabric is supportive and quick-drying, while moisture-wicking technology keeps the wearer dry and comfortable during workouts. This top is fit for the gym and the gallery.
Key benefits include:
Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
Puma X Frida Kahlo Reversible Jacket
Inspired by The Two Fridas, an emotionally charged portrait that illustrates the artist’s two differing personalities, the Puma x Frida Kahlo Reversible Jacket is a lesson in duality.
One side features a solid colour design with a subtle flower crown on the hood, while the other side boasts a bold and beautiful all-over graphic, ideal for when you feel like making a statement. Whichever way it’s worn, you can flaunt the feminine style.
Key benefits include:
Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
Puma X Frida Kahlo 7/8 Tight
The Puma x Frida Kahlo 7/8 Tight is a fashion-forward legging from every angle. Floral prints, inspired by the artist’s beautiful blooms, lace-up elastic waistband detail, and contrast stitching combine in homage to Frida’s eclectic personal style.
The tight features premium ellaVATE quick-drying fabric for supreme support and opaque coverage.
READ MORE | Fitcore: Incorporating activewear into your daily casual looks sounds odd, but it actually works out
Key benefits include:
Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
Movement: Waistband pocket offers a secure storage solution.
The Puma x Frida Kahlo collection is available from R629 to R3,399 on puma.com and in Puma stores.
Frida Kahlo is part of the new Female Artist Series by Puma, an initiative celebrating equality and empowering the voices of female artists. Always challenging norms, Frida Kahlo channelled personal struggles into art and self-confidence, making her one of the most inspirational changemakers in history.
