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Sadie Family Wines' April Fools open sales platform not for fools

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Sadie Family Wines Voelvry Wines
Sadie Family Wines Voelvry Wines
Sadie Family Wines

By the time this goes out, there's a big chance everything will be sold out. But I couldn't resist telling you about it.

Sadie Family Wines is, by all accounts, South Africa's most sought-after wine brand, and sold out on release every year due to its committed consumer base, who yearly accept their allocations with gusto.

And if you're not on the list yet, well, then you join a waiting list, a list you might very well be relegated to for a few years (me, I'm relegated to the waiting list - which is currently closed due to unprecedented application volumes - so quite chuffed to even be on the waiting list), and forced to purchase wines via a variety of retailers who have placed their requisite mark-up on the wine and battle it out online to see who can check out first.

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