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- MaXhosa founder, Gqeberha-born Laduma Ngxokolo, recently visited New York City with his team to sign the lease for a six-month pop-up shop, which will open on the famed Canal Street in Soho early next year.
- The New York pop-up marks the label’s first international stand-alone retail presence.
- Ngxokolo said they are they’re also looking at Los Angeles and Miami for future possibilities.
South African luxury brand, MaXhosa, is set to debut its first United States of America shop early next year.
MaXhosa founder, Gqeberha-born Laduma Ngxokolo, recently visited New York City with his team to sign the lease for a six-month pop-up, which is due to open on the famed Canal Street in Soho early next year.
Since the brand’s inception in 2010, the story of MaXhosa has expanded from a South African knitwear brand inspired by the Xhosa initiation ceremony, to an internationally-recognised name in African luxury fashion, admired by the likes of Beyoncé and Alicia Keys.
“MaXhosa Africa will have a new home in New York, in February 2024, on the lower side of the Soho district. To each and everyone that supported us since day one to date, and planning to support us in the future, raise your glasses and celebrate this big moment with us, THANK YOU! God did!” said Ngxokolo on social media, when making the announcement.
The New York pop-up marks the label’s first international stand-alone retail presence, and Ngxokolo says they’re also looking at Los Angeles and Miami for future possibilities. MaXhosa has five retail stores in South Africa, and recently opened a duty-free one in Johannesburg’s OR Tambo International Airport.
