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If you're reading this article, you've probably been thinking about buying a new laptop, and this guide will nudge you in the right direction.
From its speed and power to incredible battery life, there are plenty of reasons why the new Mac M1 range is the best laptops money can buy.
Not to mention the value for money. And now you can save even more when you upgrade to Mac by taking up iStore's Windows trade-in offer. That's right, trade in your Windows laptop, and you can get up to R10 000 which you can put towards the purchase of a new shiny Mac.
We take a closer look at 7 reasons why the new Mac M1 range is a dream come true.
3, 2,1 - let's get into it!
1. The dream of breathtaking speed and power
When it comes to pure performance and muscle, the new MacBook Air and MacBook Pro range isn't just fast, they're super fast.
The secret lies in a breakthrough processor technology called SoC, or System on a Chip. Instead of assigning tasks to separate components on the motherboard, the M1 assembles its army of workhorses on a single chip, combining graphics, machine learning, unified memory, and multimedia processing.
The result: a machine that is faster, smarter, and more efficient than 98 per cent of comparable PC laptops, giving you a more fluid and satisfying user experience than ever before.
2. The dream of all-day battery life
The great promise of portable digital technology is that it will set us free, for hours at a time, from the chains of our charging cables. But it takes the new Mac range to transform that promise into all-day, everyday practice.
The MacBook Air with M1 chip offers up to 15 hours of wireless web browsing and 18 hours of video playback, and in one independent test, the MacBook Pro with M1 Pro lasted for a marathon 19.9 hours on a single charge, out-performing even the most powerful PC laptop by 60 per cent.
3. The dream of silent operation
Nobody is a fan of the fans that roar into action when a laptop loses its cool. Which is why the new Mac range represent such a quiet victory for energy-efficient design.
The MacBooks Air M1 is completely fan-less and silent in operation, while the MacBook Pro M1 Pro and M1 Max come equipped with a discreet and highly intelligent cooling system that barely makes a whisper even under intense and prolonged use.
4. The dream of cross-platform compatibility
There's no need to get the movers in when you make the switch from PC to Mac. All you need to do is call on the Windows Migration Assistant, which uses your Wi-Fi or ethernet connection to transfer a wide range of data to your new Mac.
You can move your emails, contacts, calendar appointments, browser bookmarks, photos, iTunes content, system settings and more.
And then, once you're set up and settled in, you can stake your claim to familiar territory by continuing to use Microsoft Office with ease.
You can even run Windows on your Mac, using an emulator app. But you'll soon feel at home with macOS. It's as easy as flipping a switch.
5. The dream of worry-free computing
In a world full of hackers, cyber-attackers, and other "bad actors", it's comforting to know that the new Mac range offers the highest level of built-in security for your data.
That includes Secure Boot, which checks that only authorised macOS system software is loaded at start-up, and Sealed Key Protection, which prevents your automatically-encrypted data from being copied to a storage medium.
Additional security features safeguard against malware and viruses, and an Activation Lock will keep intruders at bay even if your Mac gets lost or stolen.
6. The dream of dazzling good looks
With their slim, sleek, all-in-one aluminium chassis, the new Mac range is designed to dazzle, as much as they are crafted to endure the rigours of heavy use at home and away.
But Apple's famous attention to detail is always on display, thanks to the Retina screen's super-sharp resolution and high pixel density, making images and text easier on the eyes than ever.
7. The dream of value for money
Ever since Steve Jobs first pulled the "world's thinnest computer" from a manila envelope in 2008, Mac has held its reputation as lightweight, powerful portables, much-loved by professionals, students, creatives, entrepreneurs, and consumers in general.
But they've proved equally capable of holding their value in the long run, as machines that are built to last and return their upfront investment over time.
The new Mac range is set to continue that tradition, with a value proposition that will pay off today and in years to come.
For more information on the M1 range of MacBook Airs and MacBook Pros, please visit www.istore.co.za.
This post was sponsored by iStore and produced by Adspace Studio.
