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The Ask Afrika Orange Index® 2023 revealed that RMB Private Bank was rated the leading Private Bank based on positive customer experiences in South Africa. In addition, the Index also placed private banking as a leading industry focusing on long-term relationships and ranked RMB Private Bank as the overall winner across all industries.
The Ask Afrika Orange Index® has been at the forefront of service benchmarking and is the broadest, independent, and most widely referenced service excellence benchmark in South Africa. The benchmark has been tracking client experience, and the changing trends and expectations since 2001. The index engaged with over 48 000 SA clients across industries through interviews on their actual experience and expectation from the brand.
Gareth Matthews, Head of RMB Private Bank says, “To be recognised as the leading Private bank based on positive customer experience in South Africa by the prestigious Ask Afrika Orange Index® Awards is indeed an honour and an acknowledgement of a business that strives for excellence in private banking & integrated financial services. This award recognises our efforts to offer the best solutions to our clients, underpinned by our integrated advice-led approach. Over the years we have modernised our private banking, invest and insurance advice and made it accessible through both convenient digital channels and private advisors."
“The index, shows that first contact resolution remains the top performing area for brands overall –however, the range between industries is significant. The quality of the experience for the customer, encompassing flexibility and expertise shows the largest improvement year on year. While brands are also better demonstrating the product benefits and value for money to clients”, says Mariette Erasmus, Commercial Executive, Research, Ask Afrika PTY (Ltd).
This post and content is sponsored, written and produced by RMB Private Bank.
