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"You can bank the way you've always banked, or you can bank with Discovery Bank. The future of banking. Now."
This is the slogan heard in Discovery Bank's new, slick advertisement showcasing their vision for the future of banking.
In its new integrated marketing campaign, Discovery Bank contrasts banking as we know it – heard via audio in a traditional bank branch - with its smart, seamless and completely digital, shared-value world that Discovery Bank clients experience.
The advert showcases the latest innovative features of the Discovery Bank app, such as the account origination process, Discovery Pay, Live Assist and Smart Vault.
In the traditional way of banking, you would need to appear in person at a branch to open an account. With Discovery, you can open an account in under five minutes on your mobile phone.
In the past, you may have needed to speak to a consultant to change a spending limit on a card. Now you can do this in the Discovery App.
And while your interest rates can remain fixed with other banks, with Discovery, they are dynamic and can change based on your behaviour through Vitality Money.
The ad showcases all of the new digital features that can be performed on your smart phone or smart watch, and includes:
- Changing your credit spend limit;
- Paying for a product;
- Saving receipts and warranties;
- Facial ID recognition, among many more.
Shared-value banking
The bank's model is based on the idea that clients create value when they manage their money well. That value is then shared back with those clients through its Vitality Money programme, either through cash back, Discovery Miles, and discounts.
"The manifestation of shared value-banking, a radical new approach to banking, is driven by Discovery Group's long-standing global model of shared-value Insurance," says Firoze Bhorat, Chief Marketing Officer at Discovery.
"From the outset, we designed Discovery Bank differently – it is built to share the value our clients create through managing their money well, back with them through unprecedented interest rates and rewards."
To do this, the bank believes:
- It's not about how much you earn but how well you manage what you earn.
- You should be able to bank anywhere and at any time with a bank branch in the palm of your hand. Sign up in minutes, add new accounts, enjoy contactless payments, and much more.
- Banking is about your financial wellbeing and building a community of people who manage their money well - making a meaningful impact in society.
As clients manage their money well, they create less risk and more value which the bank then shares back with them. And when clients do well, society will benefit too.
Vitality Money allows clients to unlock their own personal stack of shared-value rewards. This can range from cash back for purchasing healthy food items, improved discounts on international flights, and dynamic interest rates that change as your Vitality Money status changes.
With unrivalled rewards and an intuitive digital banking experience, Discovery Bank has taken on more than 300 000 clients and has seen growth to over 700 000 accounts with over R8 billion in deposits, therefore, becoming the fastest growing bank in South Africa, and among the leaders globally.
Watch the new advertisement below:
This post was sponsored by Discovery Bank and created by BrandStudio24.
