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According to a recent survey 75% of South African parents feel that the demanding pace of life reduces the opportunities to spend as much quality time with their children as they would like.
To make a difference, Cadbury Dairy Milk has introduced the ‘Generously Give a Voice to Story Time’ initiative, which aims to bring families together.
, Mondelez SA Category Lead for Chocolate, says, “As a brand that is rooted in the spirit of generosity and bringing people closer together, Cadbury has been on a three-year journey with the nation of storytellers to curate a digital library of 1 500 relatable children’s stories in all 11 South African languages. The next stage of this journey is to bring these stories to life by adding South African voices to the digital library and ensure that children throughout the country continue to enjoy story time.”
Give a Voice to Story Time
Cadbury’s ‘Generously Give a Voice to Story Time’ initiative makes
Cadbury partnered with local personalities, Shekhinah, Rorisang Thandekiso, Yoza Mnyanda-Siboto and Jak de Priester, who have generously given their voices to narrate stories from the library in a variety of local languages.
‘’Storytime presents a great opportunity to bond with my daughter. It’s a chance to teach her and a chance to explore creativity and imagination with her. There’s nothing I love more than watching her eyes light up when her favourite part of a story is drawing near, ‘’comments content creator, musician, mom and story enthusiast, Yoza Siboto of Darkie Fiction.
Experts agree that there are countless benefits of investing in creating a ritual of story time with children, which include2:
- Life Skills: stories introduce children to new experiences and concepts, opening the world around them and expanding their imagination as well as their beliefs of what is possible.
- Empathy and emotional awareness: exposing children to stories about people with different lives and perspectives gives them an appreciation for others' feelings, cultures, and lifestyles. Consciously engaging and interacting makes a child feel heard and seen, which builds self-esteem, develops positive behaviours and encourages communication and social interaction.
- The parent-child bond: story time provides consistent, focused bonding time without distractions.
- Language development: story time helps maximise children’s language and cognitive capacity, exposing them to new vocabulary and sentence structures and expanding their language abilities.
South Africans can also share the magic of story time by visiting a Cadbury Generosity Story Time Studio and adding their voice to a homegrown story for other families to enjoy. The Cadbury Generosity Story Time Studio will be visiting Sandton City (Johannesburg), Gateway Shopping Centre KwaZulu-Natal), Tygervalley Mall (Cape Town) and Menlyn Shopping Mall (Pretoria) from May to July 2023.
“We look forward to seeing the positive impact this initiative will have on all South Africans and seeing them share many special moments with their loved ones.,” adds Sidersky.
To enjoy story time with your family visit Cadbury.co.za to select an audio story in your home language and get started.
Visit www.cadbury.co.za for all the details about Cadbury’s Homegrown Stories Audio Library and follow the conversation using #CadburyGiveAVoice.
@CadburyDairyMilkSA (Facebook) @Cadbury_SA (Twitter and Instagram)
This post and content is sponsored, written and produced by Cadbury.
