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South Africa’s only customer-centric three-day sale (24 - 26 July) - The Ultimate Checkout - is back for the fifth year running, with takealot.com, Superbalist.com and Mr D once again offering shoppers epic deals on their most wished-for, highest-rated, most searched, and for the first time, top trending products.
The Ultimate Checkout is unique in that the deals offered are based on an analysis of aggregated behaviour and trends from their respective platforms of over 10 million customers across Takealot (online retail store), Superbalist (fashion and home) and Mr D (online food delivery). Shoppers can expect deep discounts on thousands of products across the hottest brands.
“The Ultimate Checkout reflects our commitment to offering a customer-centric experience. This year it’s bigger than ever, with deals focussed around the combined data of over 100 million searches, reviews and wish lists,” says Julie-Anne Walsh, Chief Marketing Officer at Takealot.
Early Access deals will be released on Sunday, 23rd July on Takealot & Superbalist to kick off the excitement of the sale. These deals will be a sneak peek into what is on offer during the sale and only limited stock will be available.
Plus, this year’s sale will boast another South African first: Takealot’s popular live-stream event will be simultaneously broadcasted in real-time across Takealot, Superbalist and Mr D’s instagram channels, marking the country’s biggest live stream event ever. Savvy shoppers can once again expect unique and exclusive coupons, unmissable entertainment and more than a few epic surprises. Be sure to follow Takealot, Superbalist and Mr D on Instagram for the latest updates, including special offers and the live stream schedule.
“The Ultimate Checkout was a first-of-its-kind event when launched five years ago, and we're immensely excited to further develop this concept by continuing to pioneer live shopping in South Africa,” says Walsh.
The Takealot Group offers value and convenience across all three brands, and this year is no different. Shoppers won’t have to wait long to receive their orders thanks to the FREE next-day delivery and collect on orders placed on Takealot and Superbalist during The Ultimate Checkout Sale.
Additionally, here are some of the habits of South African online customers:
- South Africans like to wish list… in fact, almost 14 million products are added to wish lists across Takealot and Superbalist every month.
- We’re searching for things all the time. Takealot, Superbalist and Mr D receive over 86 million searches monthly.
- On average, almost 200 000 product reviews happen on a monthly basis across Superbalist and Takealot.
- On average, over 1.5 million meals have been reviewed year to date on Mr D.
- For Mr D it seems that customers are enjoying comfort food in the form of curries, burgers, soups and some loadshedding essentials.
- Orders from the selection of convenience and gifting stores have increased, with sales of chocolates, doughnuts and treats topping customers’ lists.
- Customers are loving the benefit of convenience, with more frequent orders too.
- Customers are loving the benefits of having in store pricing, smart pricing bundles and being able to earn Smartshopper points with their Pick n Pay groceries on Mr D.
- Top searched brands on Takealot: Phillips, Dyson, Samsung, Garmin, Hisense, Cadac, Montego, Berlinger Haus
- Top searched and rated restaurants on Mr D: KFC, McDonald’s, Château Gâteaux, Spur and Romans Pizza
- Top searched brands on Superbalist: Nike, Crocs, H&M, Converse, Adidas
- Top wish-listed items on Superbalist: Nike Air Force 1, Nike Dunks, Vans Slip Ons, White bedding, Occasional Chairs, Gucci Mémoire D'une Odeur Eau De Parfum, MAC Retro Matte Lipstick Ruby Woo
- Hisense 50" E7H 4K Smart UHD QLED TV with Quantum Dot & Dolby Vision
- Garmin fenix 6X Pro Outdoor Smartwatch (51mm) - Black with Black Band
- Midea 13 Place Dishwasher - Stainless Steel
- NIVEA Q10 Anti-Wrinkle Power Replenishing Serum Pearls, Face Serum, 30ml
- Weber Original Kettle 57cm E-5710 Black
- Defy Onyx Range French Door 492lt
- Highest rated Beauty brands on Takealot: Eucerin, ghd, Elizabeth Arden, The Ordinary, Standard Beauty
Top most searched Beauty brands on Takealot
- Maybelline NY, essence, Dr Rashel, L'Oreal, MAC, Catrice, Yardley, Rimmel
- Top rated products on Superbalist: Nike Air Force 1, Old Skool Vans, Adidas Forum, Elie Saab Le Parfum, Corium Lemon facial Serum, Estee lauder double wear foundation
- Local is lekker with top-rated restaurants/ food on Mr D Food being our Local Legends (Local independent restaurants)
This post and content is sponsored, written and produced by Takealot.
