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Digital innovation is seen as a testing ground for new ideas and has become pivotal in today’s banking landscape. It’s about much more than just convenience; it goes to creating substantial and meaningful value for both businesses and individuals.
FNB has long understood this imperative, and it’s innovative nav» platform on the FNB App stands as a testament to its commitment to transforming its industry leading digital expertise into practical, everyday tools for banking consumers.
Jacques Celliers, CEO of FNB explains that nav» serves as a multi-faceted digital ecosystem that makes an array of innovative, value-adding digital tools readily available to the bank’s customers. “nav» is engineered to simplify life and money for our customers, helping them make smart decisions and optimise their personal and financial wellbeing,” Celliers explains, “and the stellar growth in popularity of the platform, as well as the global awards it garnered in 2023, are both testament to its effectiveness in delivering tangible digital empowerment.”
nav» comprises of an assortment of life- and business-enhancing categories. Through nav» Money, users gain a transparent view of their finances, along with personalised advice for budgeting, credit and saving. The My Will + Legacy tool, a new addition, allows customers to manage their estate planning seamlessly. Plus the new Money coach provides access to educational podcasts, tips and articles to help along the way.
When it comes to property, nav» Home has revolutionised the way customers buy and sell homes, providing instant property estimates and streamlined loan applications. It’s a complete package that even includes sustainable living solutions like solar energy loan financing. Customers can also access nav» Energy which offers a full range of solar financing options, education and access to purchase products from Connect and eBucks.
Within the automotive sector nav» Car is streamlining the car ownership experience, from purchasing to maintenance in collaboration with WesBank. For car owners, nav» Car not only helps in finding the right deal but also manages the nitty-gritty of vehicle ownership, from fine payments to license renewals, directly within the app.
Health and wellbeing are also prioritised through nav» Wellness, which has made great strides in making healthcare more accessible to all by offering reduced rates for virtual consultations and a convenient medicine collection service. Plus there’s access to monthly offers and the Wellness coach to help get you to where you are headed on your journey.
For businesses and service providers, nav» Marketplace has opened up access to a world of new opportunity by providing a digital storefront within the FNB app to help build a trusted community with vetting, secure chats and ratings and reviews on the platform. These business-building opportunities connect businesses with a vast customer base of millions of FNB app users.
And there’s even a philanthropic component in the form of nav» Care, which makes it easy for FNB’s individual and business customers to contribute to causes they care about, with full transparency and tax benefits.
The philanthropic arm, nav» Care, has seen notable growth, expanding its reach to business customers and facilitating over R5.3 million in donations to various causes.
The platform’s success was further affirmed by the awards it received in 2023 from the Global Retail Banking Innovation Awards, which serve as industry validation of FNB’s commitment to providing more than just traditional banking services. These included recognition for “Outstanding Customer Service Innovation by a Retail Bank” for nav» Car, and a highly acclaimed mention for “Best New Product Launch of the Year” for nav» Energy.
“nav» epitomises FNB’s dedication to harnessing innovation to simplify and enrich our customers’ lives,” Celliers says, “and these awards are a clear indication that we are meeting our customers' needs and consistently delivering so much more than what is traditionally expected of a bank.”
This post and content is sponsored, written and produced by FNB.
