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In a world that is becoming increasingly connected thanks to the Internet of Things, consumers are demanding more personalisation in their purchasing experience. In fact, McKinsey’s Next in Personalisation 2021 Report found that 71% of consumers expect companies to deliver personalized interactions and 67% get frustrated when this doesn’t happen.
With personalisation and flexibility in mind, MTN’s newest offering SuperFlex is here to help South Africans tailor their data needs to their budget. In this podcast, Bertus Van Der Vyver, General Manager for MTN Residential, tells more about MTN SuperFlex and how it aims to revolutionise the way customers experience mobile plans.
“When we design new products at MTN, we really start with the consumer in the middle and make sure that we understand the needs of the customer, the frustrations and what they want to do with a connectivity solution. When we started with the process, we looked at what's happening internationally, but more importantly in South Africa, and we found that a lot of customers really want flexibility,” said Van Der Vyver.
Listen below and find out more about MTN SuperFlex
To help realise flexibility and personalisation, MTN SuperFlex features include:
- Simple and convenient online buying experience: With a user-friendly online platform, customers can effortlessly explore, select, and tailor their plans without the hassle of lengthy procedures or paperwork.
- Unparalleled flexibility and control: MTN SuperFlex empowers customers to construct their own plans, enabling them to choose the perfect mix of data, voice, and SMS services that match their lifestyle, work demands, and leisure activities. The flexibility extends to the contract period, giving users the choice to decide how long they want to commit.
- Personalisation at its best: MTN SuperFlex offers customers the freedom to personalise their plans according to their unique preferences. Whether it's more data for streaming, extra voice minutes for staying connected, or ample SMSs for keeping in touch, this proposition ensures that each customer's plan aligns perfectly with their requirements.
- Exceptional value with free unlimited voice and SMSs: With the inclusion of FREE unlimited voice and SMSs, customers can stay connected with their loved ones without any limitations, adding even more value to their customised plans.
MTN has also made accessing SuperFlex a simple process you can do from the comfort of your home.
“The journey to join MTN SuperFlex is a fully online service. You go onto the website, you build your plan, and the next day, your sim gets delivered with the benefits. There is no need to go into a store, we'll deliver to you and afterwards, if you ever need to change there is no need to go into a store or call a call center. It's all available on the app and you can change whatever you need to,” he said.
Click HERE to find out more about MTN SuperFlex and create a plan that is best suited for your needs.
This post was sponsored by MTN and produced by Adspace Studio.
