My Style, My Shot - Enhance Your Style with the New Xiaomi 12 Lite

Xiaomi has announced that its Xiaomi 12 Lite device is available in South Africa. Pushing the envelope of design and computational imaging, Xiaomi 12 Lite packs innovative features within a versatile flagship experience for aspirational young adults. 

Featherweight, slim design for a fashion-forward lifestyle 

With a sleek 7.29mm thin design and weighing a mere 173g, Xiaomi 12 Lite offers an incredibly comfortable in-hand grip.

The back cover is fitted with a matte colour gradient that dances with the light. The colour further stretches across the flat edges for a simple yet refined aesthetic. On its back are three elegantly placed metal-ringed rear cameras that convey a heightened sense of luxury. 

Showcasing a fashionable colour palette, Xiaomi 12 Lite’s refined design stands out in two stunning colours - Lite Green and Black, appealing to the desire for self-expression in all of us.

Studio-level 108MP triple camera for taking a cover shot

Boasting a studio-level, triple camera setup, Xiaomi 12 Lite features a 108MP main camera powered by a large HM2 sensor, an 8MP ultra-wide angle camera and a 2MP macro camera that captures high-definition images in detail from any angle. When combined with Eye tracking focus and enabled Motion capture, the camera setup gives better clarity and quality to pictures and opens up a whole new realm of possibilities for impromptu cover shots. 

The 32MP front camera features a GD2 sensor and autofocus capabilities, enabling ultra-clear selfies with refined clarity and colour. Powered by Xiaomi’s self-developed algorithm that leverages depth estimation and portrait matting to simulate a true-to-life bokeh effect, the Selfie portrait mode with auto HDR manages to deliver flattering fashion selfie results. Complemented by Xiaomi Selfie Glow - two soft LEDs, the front camera captures your natural beauty in exceptional detail in all scenarios.

Additionally, Xiaomi 12 Lite comes installed with a series of impressive imaging features to enrich your posts and videos on social media, including Magic cutout—a professional editor that automatically identifies and outlines people, cats and dogs for image editing, Vlog mode with 19 templates for creating vlogs in various styles in an instant, and other exciting features such as One-click AI cinema and a range of easy to use cinematic filters.

Flagship-level 5G performance with 67W turbo charging

Xiaomi 12 Lite is equipped with a Snapdragon^® 778G chipset to deliver flagship-level 5G performance. Built on a 6nm process, the octa-core SoC maximizes 5G¹ while keeping a balance between performance and power consumption. The multi-tier cooling system ensures efficient heat dissipation in order to deliver a smooth all-around experience. 

The 4,300mAh battery on Xiaomi 12 Lite easily supports full-day of usage, while the 67W turbo charging powers up to 100% of battery in just 41 minutes to keep you on the move.² As for prolonging the smartphone’s long-term battery health, Xiaomi’s smart charging algorithm - Xiaomi AdaptiveCharge, learns users’ night-time charging patterns to optimise charging strategy throughout the night, allowing the device to be charged fully right before the user wakes up.

Immersive viewing and sound experience for everyday use

Xiaomi 12 Lite comes with a 6.55” AMOLED display and features both HDR10+ and Dolby Vision^® that brings a first-class viewing experience. The TrueColour display, capable of displaying 68 billion colours, delivers rich and accurate colour when browsing through your photo albums or through your favorite fashion catalogs. 

It’s also equipped with a screen refresh rate of up to 120Hz and a touch sampling rate of 240Hz for a smoother experience. Featuring all-day eye care including Sunlight mode 3.0, Reading mode 3.0 and True Display, Xiaomi 12 Lite provides a comfortable viewing experience and works to minimize eye strain.

Xiaomi 12 Lite also incorporates a pair of stereo speakers and Dolby Atmos^® spatial audio technology for an immersive sound experience.

Market Availability

Xiaomi 12 Lite comes with 8GB+256GB for a recommended retail price of R9,999. Get it through Xiaomi authorised retail channels, including HiFi Corp, Incredible Connection, MTN, Takealot, and Vodacom.

(Image: Supplied)

About Xiaomi Corporation

Xiaomi Corporation (“Xiaomi”) was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues technological innovations, compelling user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the first quarter of 2022. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 478 million smart devices connected to its platform (excluding smartphones, tablets and laptops) as of March 31, 2022. Xiaomi products are available in more than 100 countries and regions around the world.

Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

About Xiaomi South Africa

Xiaomi has been in the South African market since 2017. Over and above their existing partnerships with Vodacom and retailers such as Takealot, TFG, Incredible Connection and PEP, Xiaomi is actively expanding their networks through both mobile operators and online distributors to increase availability of their devices at multiple touchpoints. Their ultimate goal is to establish brick-and-mortar Mi Stores across the country.

Xiaomi is committed to bringing the very best smart technology into South Africa, and is set to expand their repertoire of smartphones, AIoT and 5G technology over the coming months. Xiaomi’s mandate is to supply South Africans from all walks of life with the smart, innovative technology they need to live a better life.

For more information about Xiaomi in South Africa, please visit https://www.facebook.com/XiaomiSouthAfrica/

This post and content is sponsored, written and provided by Xiaomi.