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Adidas generated about $437 million (R8.1 billion) in sales from Yeezy shoes in the second quarter, as consumer demand remained high despite a furore over the antisemitic views of the rapper behind the discontinued collaboration.
Revenue from Yeezy was roughly in line with the same period last year, prior to the fallout.
Adidas scrapped its Yeezy partnership with rapper and designer Ye, formerly known as Kanye West, in October after he made a series of antisemitic remarks, leaving about $1.3 billion (R24.4 billion) worth of sneakers in limbo.
Shares were up about 1.3% in early Frankfurt trading.
Still, sales of the stockpiles have already helped the German sports giant increase its financial targets for the year, and could sweeten the picture as Adidas sells off more of its Yeezy inventory, the company said in a statement Thursday. The second batch sale began this week.
New Chief Executive Officer Bjorn Gulden is trying to create an era of hot-selling sneakers and apparel at Adidas, which has been beset by several crises in recent years.
