Global Witness, an international NGO, along with the Legal Resources Centre, a South African independent public interest law centre, deliberately placed 40 hate speech adverts targeting female journalists on popular social media platforms and all 40 were approved and published.
The two organisations - which created misogynistic hate speech adverts in English, Afrikaans, Xhosa, and Zulu - did this as part of their investigation into Facebook, TikTok, X, and YouTube's ability to detect and remove offensive ads targeting female journalists.