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- The world's top 100 brands globally include Apple, Google, Microsoft and Shein.
- For the second year in a row, Apple is the world's most valuable brand.
- Shein topped the list of newcomers at number 70, while other popular brands, such as Colgate, Shell, Pampers, and others, made a return.
- For more stories, visit the Tech and Trends homepage.
Tech companies have been included in the world's top 10 most valuable brands in 2023, specifically in the top three, with Apple retaining its position as the leading brand globally.
For the second year in a row, Apple has emerged as the leading global brand, according to the Kantar BrandZ Most Valuable Global Brands 2023 report.
The top 10 brands on the list of 100 most valuable brands are Apple, Google, Microsoft, Amazon, McDonald's, Visa, Tencent, Louis Vuitton, Mastercard, and Coca-Cola.
This year, the total value across the 100 global brands stands at $6.9 trillion, a 20% decrease from $8.7 trillion in 2022.
"But, at the same time, the world's top brands are worth considerably more in 2023 than the $5 trillion in total value they achieved in 2020.
"What's more, the Global Top 100 is currently worth some $1.8 trillion more than the projected value suggested by the top brands' pre-pandemic growth trajectory," according to the report.
Top 10 brands
As the leading brand in the world for the second time in a row, Apple is valued at $880 billion, despite global economic headwinds. Last year, the brand was valued at $974 billion.
Google, valued at $577 billion, is number two in the ranking, followed by Microsoft, worth $502 billion.
"Apple has proven resilient in the face of testing market conditions, justifying premium prices with positive perceptions, and proving that meaningful, different, and salient brands are best placed to weather global economic disruption.
"Google and Microsoft complete the top three, with technology brands, once again, the most represented in the Top 100 and commanding the largest share of brand value," the report stated.
Newcomers
In the newcomer segment, two brands – one being a global favourite – emerged. The two newcomers include Shein (70) valued at $24 billion, and Nongu Spring (81), worth $21 billion.
According to the report, Shein's debut in the global ranking is the highest at number 70.
The report stated:
Making a comeback
Some brands, which were on a hiatus, made a considerably strong comeback on the global ranking. These include BCA (74), Airtel (76), ExxonMobil (79), Pepsi (91), Redbull (93), Colgate (95), Shell (98), Sony (99), and Pampers (100).
This article has been updated to reflect that all the brand valuations are in the billions, not in the millions as reported in an earlier draft.
