KOO cans have changed – but can you spot the difference?

• Tiger Brands has just revealed its new facelift for KOO cans.
• It includes KOO canned baked beans, pilchards, garden peas, canned fruit and more.
• Some of the visible changes include a new slogan on the packaging, less rigid lines and more.
• For more stories, visit the Tech and Trends homepage.

Tiger Brands has given one of its heritage brands - KOO - a bit of a facelift, changing the look of its canned beans, pilchards, chakalaka, mixed vegetables, canned fruit and more.

According to the packaged goods giant, renewing its look is to refresh its positioning to showcase the value it brings to consumers, including convenience, healthy nourishment, superior quality taste and homegrown ingredients.

"We have proactively refreshed our iconic and well-loved KOO brand positioning, balancing its heritage with evolving consumer needs, while remaining true to the Tiger Brands purpose to nourish and nurture more lives every day," said the company's chief marketing and strategy officer, Zayd Abrahams.

In addition to KOO's baked beans, various other items got a refresh.

It includes:

• Everyday range with garden peas and pilchards;
• Value-added range with chakalaka and mixed vegetables;
• Premium range with corn, garden peas, kidney beans, speckled sugar beans and sliced beetroot; and
• Fruit range, including peach slices, guava halves, fruit cocktail, apricot halves and pear halves.

KOO's refreshed Everyday range (Supplied)

KOO's updated Premium Range (Supplied)

Refreshed KOO Value Add range (Supplied)

Updated Fruit range (Supplied)

At first glance, the upgrade is so subtle that one almost needs Sherlock Holmes-level observation skills to spot the differences.

But a closer look reveals a few things.

By comparison, the old packaging seems more rigid, while the latest layout design is more fluid and less congested, thanks to the exclusion of many lines and words.

Here's what we've picked up from the new baked beans can:

• The lines are more curved than the rigid straight lines from the previous packaging;
• The picture of the beans is a lot more zoomed in and seemingly more appetising;
• We can see that Tiger Brands has done away with the dietary information on the front and only included 'source of fibre'; and
• We also see that they've added a new slogan, which states: "Only the best will do!" - and they have included the year the brand was established. 

In all seriousness, we can't help but wonder what led to this almost undetectable upgrade.

But, regardless of their intentions, they have proven that sometimes the biggest changes can come in the tiniest of ways.