TikToker Keegan Gordon has bold ambitions for the giveaway videos that have become popular on his account.
Having given away thousands of his own money to shoppers at malls this year, he hopes to be able to use the platform to give away a car and pay for someone's rent for a year next year.
Social media philanthropy has become a common occurrence, with many content creators choosing to use their platform to raise money or awareness for important issues.