WATCH | From overconsumption to conscious buying: The rise of de-influencing

In a new trend on social media, more influencers are discouraging purchases and promoting de-influencing, rejecting overconsumption and encouraging transparency.

Now, influencers are recommending their followers to swap expensive products for cheaper alternatives, influencing more affordable purchases.

The de-influencing movement is all about discouraging purchases, and it's gaining traction among social media influencers. In part, the conversation is around a rejection of overconsumption reports FOX 5 NY's Stephanie Bertini.

Some influencers are advocating for their followers to swap expensive products for less expensive alternatives. By doing so, they are encouraging a cheaper purchase while still promoting products that align with their values.

According to social media expert Ruby Kristen, there are several factors contributing to the de-influencing trend. Firstly, the economy is a significant factor. With financial uncertainty on the rise, people are being more cautious with their spending. 

Secondly, people are starting to question whether the products they're buying are worth the money. 

Lastly, transparency is becoming increasingly important to social media users, and they're demanding more accountability from influencers.