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Skint South African consumers expected to spend more on essentials this Black Friday

William Brederode

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South Africans are expected to shift spending from luxuries to essentials this Black Friday.

South Africans are expected to shift spending from luxuries to essentials this Black Friday.

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A multi-year change in South African spending patterns on Black Friday is expected to continue this year, as cash-strapped South Africans shift from picking bargain luxury deals to bagging essentials at great prices.

This is according to research conducted by the Bureau of Market Research (BMR), which was commissioned by fintech firm Capital Connect.

The BMR exists within the University of South Africa.

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