Celebrity chef Benny Masekwameng made delicious dishes inside the Glass House kitchen created by Ambi Pur, which took on all the natural odours anyone whipping up a meal would expect.
Guests were invited into the Glass House to watch the chef in action and also get a whiff of the array of pungent smells. Once the cooking was done, Pieter Hommez, Ambi Pur’s Head of Research and Development South Africa, sprayed the Glass House with Ambi Pur, allowing the superior odour-eliminating technology to take effect.
Benny was then blindfolded and asked to guess the contents of a container by smell alone. The chef could only detect pleasant smells, but was surprised to find that he had actually been asked to smell raw fish sprayed with Ambi Pur which completely removed any bad smells.