From megastar to supermom: how Rihanna is making money, making music and making babies

She didn’t sing any new songs, her outfit and performance were tame by her usual standards and she wasn’t even paid for doing the gig. 

Yet, in less than 15 minutes, Rihanna showed just why she’s one of the world’s savviest businesswomen with her Super Bowl performance. 

Riri had more on her mind than trilling out a tune at the widely watched sporting spectacle. She promoted her beauty and lingerie brands when she blotted her forehead delicately with makeup from her Fenty Beauty line halfway through her 13-minute mini concert.