She often comes across as smug, privileged and pretentious as she extols the virtues of everything from psychic-vampire repellent spray to candles that smell like her – well, you know what.
Thanks to Goop, her beloved and oft-derided lifestyle enterprise, Gwyneth Paltrow is the kind of person many people love to hate. So when she and Chris Martin announced their marriage was over, the Coldplay frontman got the lion’s share of the public sympathy, while Gwynnie was ridiculed for calling the split a “conscious uncoupling”.