These kids are making so much money on Instagram and it's making us question what we're doing with our lives

They’re under 1,2m tall, won’t be able to vote, order a drink or drive for years and have loads of school ahead of them. But these pint-sized poppets are already filthy rich.

This bunch earn the kind of bucks most of us can only dream of, thanks to a dash of cuteness, a pinch of precociousness and a generous dollop of help from mom and dad.

Social media-savvy parents have leapt on the sponsorship bandwagon and have been making the most of their photoge­nic tots, toddlers and tweens who all earn hundreds of thousands of rands from a single In­stagram post.