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Look out, Goop, Duchess Meghan is launching her own luxe brand, American Riviera Orchard

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Meghan's new lifestyle brand will focus on things close to her heart – flowers, food and homeware. (PHOTO: Gallo Images/Getty images)
Meghan's new lifestyle brand will focus on things close to her heart – flowers, food and homeware. (PHOTO: Gallo Images/Getty images)

Off we go once again to California, where one of Montecito’s most famous residents is hard at work in her home – mixing batter in the kitchen, arranging roses in a vase, posing in a wafting ballgown in the hallway.

It’s all beautifully styled and tantalisingly shot, offering viewers glimpses of the kitchen with its earthy tones and high-ceilinged rooms filled with light and air. And front and centre of it all is Meghan, Duchess of Sussex, back on Instagram after a six-year hiatus and ready to tackle a whole new project. And this time, it makes much more sense. Meghan has done quite a lot since she left the royal family – rubbished her in-laws, signed big bucks deals, made a hash of some of them, made speeches – but it seems she’s finally found something that suits her.

Let’s face it, her podcasts were a bit cringey and her philanthropic efforts and community ventures seemed a little fake, even if she did have her heart in the right place. But a lifestyle brand? That’s more like it. American Riviera Orchard, which she launched on Instagram recently, is being dubbed The Tig 2.0, a reference to the lifestyle blog she had to shut down when she and Harry got engaged.

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