A passionate environmentalist determined to make a difference. A devoted husband, a loving father. A pillar of support for his increasingly frail grandmother.
All this and more describe the man who will one day inherit the throne. And as he turns 40 on 21 June, Prince William is more in the spotlight than ever.
His father is already 73 and will never have anything like the long reign his mother is having. But William is in the prime of his life and the future of the monarchy rests firmly on his shoulders.