What inspired your love for hair?

Actually, Carol’s Daughter began out of my love for fragrance. I started with body moisturisers. The hair range followed as a result of women asking me for hair products because they were not finding them elsewhere. And through that process of creating for others, I discovered what I too was lacking in that area. 

What is Carol’s Daughter about?

It’s about products made with love, that deliver on the promise. It’s also a brand that believes in giving woman options.

What has been your best moment from your Carol’s Daughter journey?

Taking a brand to a place where it could be acquired by a company as prestigious as L’Oreal is definitely a highlight. Reaching the  25-year mark has also been an amazing accomplishment.

Where do you see Carol’s Daughter in the next five years?

I try not to limit where I see the business as it has always surpassed my aspirations. I usually say, ‘Still successful. Still known. Still selling. Still innovating.'

5 hair tips for 4c hair?

There’s no such thing as too much conditioning

Know your curl type and don’t try to make her into something she is not

Be careful with heat

Do what works for you

Use sulfate-free cleansers and alcohol-free stylers

For more on Lisa Price and her Carol's Daughter journey get our #Womandla issue in stores today!