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The makeup from HBO TV series, Euphoria, has been a source of inspiration for fans' beauty routines, even resulting in a social media wave of makeup looks inspired by the show.
Making the most of the beauty trend wave, MAC Cosmetics has enlisted one of the show’s stars, Alexa Demie, as the face of the More Than Meets The Eye makeup collection.
While Elle Magazine credits the actress for the influx of glitter and neon shadows that have flooded the runways, YouTube and Instagram, being well acquainted with makeup certainly gives her an uncommon edge in the entertainment space.
READ MORE: Face jewellery as seen at NYFW - Is this the next bizarre trend we're all going to get in on?
The partnership with MAC marks a full-circle moment for Alexa. "My mom used to work at MAC – I think that was her first job – and she would bring me there as a little girl all the time," she tells the magazine.
In line with the glistening aesthetic of the teen drama, the newly released makeup collection features metallic shades, glitter textures and bright pigmented eye shadows.
Allure Magazine reports that Maddy, the Euphoria character Alexa plays, was based on mood boards she curated herself — proving how well-versed the actress is with a makeup brush.
The breakout star is not the only Euphoria cast member to land a campaign after the TV series concluded.
READ MORE: Whether you're a Maddy or a Rue, there's a Euphoria-inspired makeup look for you
Actress and model Barbie Ferreira, who plays Kat Hernandez in the show, recently landed an opportunity to front a beauty campaign as a BECCA Cosmetics spokesperson.
No stranger to brand partnerships, as 2019 drew to a close, actress Zendaya announced a campaign with Lancôme. This year she was also announced as a new face of luxury jewellery brand Bulgari.
Zendaya’s on-screen bestie, Hunter Schafer is part of the list of celebrities on the latest Calvin Klein campaign.
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