Foschini has partnered with Mala Bryan, international model and creator of Malaville dolls as part of their #TheFutureisFemale campaign to produce an exclusive and limited edition Malaville doll, Imani. She will be sold in 20 Foschini stores across South Africa and online from mid August.
Today was one of the most amazing days of my life. I'm always in awe when my dreams manifest. 3 years ago, I wrote in a book that I would be doing a collaboration with a department store in South Africa. I didn't know which one and how to even happen, but I wrote it down and almost forgot about it. Then a few months ago, while shooting the new campaign for @foschinisa I randomly mentioned it to @fashion_friend1 when I saw her eyes lit up, she then mentioned it to her new boss @pridemm without knowing that she was already a huge fan of @malavilledolls Two meetings later, and some quick thinking by a wonderful group of women and . . . VOILA! My heart is so happy and even though we have been at it for a few weeks now it still feels like a dream. Thank you to the entire team at @foschinisa you guys have made this journey for me so easy. I cannot wait to see how your plans for the future of women will unfold. Today I witnessed such togetherness and strong FEMALE EMPOWERMENT that I can honestly say the future is in great hands. Thank you for giving me this opportunity and I will do my best to make you guys super proud! #modelpreneur #foschini #allwomen #createit #malavilledolls #thefutureisfemale #femaleempowerment #blackgirlmagic ?THE FUTURE IS FEMALE ?
On her blog Mala says she is a personal doll collector and started the Malaville collection when she realised that there was a lack of representation in her own collection. Many little girls aren't used to seeing themselves represented when it comes to playtime with their favourite dolls, but Mala is changing the future by creating dolls of colour to inspire children to celebrate diversity.
"We live in a world where diversity in culture, race and color is celebrated, so why not translate that to children through playtime from an early age", she says.
This is the whole aim of #TheFutureisFemale campaign, to inspire more women to be bold enough to create their own future.
The adorable sistahood crew currently consists of four fashionable African dolls – Maisha, Mala, Malina and Mhina – sporting a range of skin tones and rockin' their natural hair, and these Malanites will soon be seeing another sista beside them: Alexa, the artist.
Super proud if this lovely lady right here. I wanted her to be perfect so she took a lot longer than I expected, but I'm now ready to introduce her to the world! Meet Alexa! She's an artist and really gets into her painting, can you tell? :-) Alexa is our first albino doll and she's super proud of it. Very confident and comfortable in her own skin, she will soon be a force to reckon with in the art world. We will be seeing lots more of her around but please help me in welcoming her to Malaville! Love Mala B ? #albinodoll #AlexaDoll #albinodoll #fashiondoll #blackdolls #blackdoll #blackgirlmagic #blackdollsmatter #dollcollectors #dollsofinstagram #dollstagram #blackhair #dollcollector #dollstagram #afrohair #curlyhair #dollphotography ?Dolls are available for purchase in link in bio ? **Please note that dolls on the site are the only ones available for purchase. Extra accessories, hairstyles etc are for entertainment purposes. We encourage lots of imaginative play with your #malavilledolls
These ladies all have creative careers and personalities of their own. Maisha is a fashion stylist and is described as fearless, Mala is a fashion designer that can create both beautiful clothing and whip up a tasty meal, Malina is the fashion model who is on her way to hosting her very own TV show, and Mhina is an interior designer who also enjoys hiking and browsing through antique shops.
They are clearly livin' it up with their fruitful lifestyles. If they aren't on shoots they're soaking up the sun at the beach or having their hair braided. And their fashion sense is to die for!
More importantly, they have been inspiring so many young girls.
Mala's also been experimenting with different hairstyles, although these dolls aren't available for sale just yet.
We're fully #teamMalaville and we're in a frenzy for these exceptional ranges and hope to see many more sistas being added to the collections in the future!
WATCH: Parents of black children should not struggle to find black dolls - Malaville creator